Ad Content Writing Services
Writing Ad lines are toughest of them all. You have to be the most concise yet expressive to catch that click of the usually unrelenting Internet visitor.
When you want to start a CPC - Google Adwords campaign for one of your business areas, you do not have the luxury to experiment because each click counts. Your words in the ad, your message has to convey your offering clearly that you do not end up with a lot of invalid clicks. Clicks from people who are confused about your services and who are grossly mistaken about the services and skills you offer.
And the toughest part is you won't find too many Google Adwords or Display Ad writing companies. The companies you would stumble upon may ask you to allow permission to them to manage the entire Adwords account and so on. That runs a risk however because online ads are not just meant for getting clicks. They are at most of the times also serving another need - branding. The choice of words in your Adlines have to clearly bring out your brand.
Any Google Ad campaign or any campaign for that matter has about 1% CTR (Click Through Rate) being termed as a good CTR. In this scenario, 99% of the times, your ads that give that subtle visual appearance and keeps building on in the subconscious mind of the reader. This is what makes the Ad text and Ad lines so important.
We do things slightly different. We invest time in research and we spend time in understanding your business. In addition, we do competitor analysis to find out what your competitors are doing and what works for them. We do not manage your Google Ad campaign - However, we write the Ad text for all your Ad groups, all your campaigns and ensure that you are provided with A/B versions of the Ad lines. And then we write. At the end of the day, it's the same english alphabets we use but we focus on giving your prospects a zing.. a story in short 70 characters which they can connect to or expect to read more from you.
Contact us today to know more how we can help you in your Ad Copy creation. And we would be glad to do so.